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GenTech: An American Story of Technology, Change and Who We Really Are

Dr. Rick Chromey

2020 Morgan James Publishing

A 328-page book (Released: May 26, 2020)​

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Every twenty years a new generation rises, but who and what defines these generations? And could current generational tags mislead and miss the point?

In this insightful analysis of technology history since 1900, Dr. Rick Chromey offers a fresh perspective for understanding what makes a generation tick and differ from others.

Within GenTech, readers learn how every generation uniquely interacts with particular technologies that define historical temperament and personality and why current generational labels are more fluid than fixed, and more loopy than linear.

Consequently, three major generational constellations emerge, each containing four, twenty-year generations that overlap, merge, and blend:

The Audio Generations (1900-1950):

Transportation-Telephone Generation (1900-1920), Motion Picture Generation (1910-1930), Radio Generation (1920-1940), Vinyl Record Generation (1930-1950)

The Visual Generations (1940-1990):

Television Generation (1940-1960), Space Generation (1950-1970), Gamer Generation (1960-1980) and Cable Television Generation (1970-1990)

The Digital Generations (1980-2000):

Personal Computer-Cell Phone Generation (1980-2000), Net Generation (1990-2010), iTech Generation (2000-2020), and Robotics Generation (2010-2030)

GenTech Book Cover
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GENTECH KEYNOTE AND WORKSHOP TITLES:

Keynote (25-45 minutes): "GenTech: An American Story of Technology, Change and Who We Really Are"

Workshops (45-90 minutes): "Let's Talk T-E-C-H: Understanding How Generations Relate and Communicate," "iTechs: Reaching a 3D Culture," "The Robo Generation: The Future is H.A.I.R.Y." and "Reaching iTech Parents: How to Attract, Retain and Serve Millennial Parents."

GenTech Testimonial - Andrea Syverson
GenTech Testimonial - Charles Connery
GenTech Testimonial - Leonard Sweet
GenTech Testimonial - Sherri Uhrig
GenTech Testimonial - Mike Mack
GenTech Testimonial - Gary Zustiak
GenTech Testimonial - Thom Schultz